UTM Campaign URL Builder
Add UTM parameters to any URL so your analytics can tell which campaign, source, and medium drove each visit. Fill in the fields below and copy your tagged tracking URL — free, right here in your browser.
Shortening a tagged URL gives you a clean branded link plus click analytics — country, device, browser, and referrer — on top of your UTM data.
What are UTM parameters?
utm_source
Where the traffic comes from — a site, newsletter, or platform (e.g. google, newsletter).
utm_medium
The marketing channel or medium (e.g. cpc, email, social).
utm_campaign
The specific promotion or campaign name (e.g. summer_sale, launch).
utm_term and utm_content are optional — use
them for paid-search keywords and to A/B different links in the same ad.
Once your links are tagged, group them into
campaigns in YakLink to compare
performance across sources and channels.