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Use case
Campaigns & UTM tracking.
Group related links into campaigns to compare channels side by side — and keep your UTM parameters intact all the way to the destination.
Organise by campaign
Bundle the links for a launch, ad set, or newsletter and view their combined performance.
Keep your UTMs
Destination query parameters are preserved, so your downstream analytics still line up.
Compare channels
See which source, medium, or campaign is winning and double down.
Build and review campaigns from the Campaigns page.