Track a campaign with UTMs

Group links and tag destinations so you can measure a campaign end to end.

1. Create a campaign

On Campaigns, add a campaign, then assign links to it when you create them.

2. Add UTM parameters to the destination

Put UTMs on the long URL so your analytics (and the destination's) attribute the visit:

https://example.com/launch?utm_source=newsletter&utm_medium=email&utm_campaign=spring

3. Read the results

Open the campaign's Analytics for combined clicks over time, top referrers, country, device, OS, and browser across all its links.